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Membership, course or 1:1 mentorship — which business model to choose

There is no perfect model for every coach. It depends on your method, delivery capacity and revenue goals. Here is how to decide.

1:1 mentorship: Highest ticket, lowest scalability. Ideal at the start to validate your method and gather testimonials. Set a clear seat limit.

Online course: Scales well, async delivery. Works when your method can be structured in modules and clients progress with group support.

Membership: Recurring revenue and active community. Requires constant content (monthly lives, challenges, Q&A). Retention is the key metric.

Hybrid model (recommended): Entry course or program + continuity membership + premium mentorship for specific cases. Maximizes LTV without burning out.

Wandari supports all three formats — courses, subscription community and 1:1 scheduling — so you can evolve your model without switching platforms.

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