Hotmart is fast for your first info product, but limits appear when you want community, CRM, email and your own brand. We compare when to use a marketplace and when to move to your own academy.
Hotmart fits if: you sell a recorded course without community, don't need CRM or fine-grained follow-up, and prioritize speed over brand control.
Your own platform (like Wandari) fits if: you want your domain, recurring memberships, integrated community, sales pipeline and student data in one place — without exporting CSVs every week.
Hidden marketplace cost: sales commissions, limited checkout customization, students who never enter your ecosystem, and difficulty selling high-ticket mentorship with proper sales follow-up.
Signs it's time to migrate: 30%+ of revenue comes from membership or mentorship, you need to see who paid vs who completed module 3, or you want cohort launches with automatic access on payment.
Migration without drama: duplicate your flagship offer on your academy, send new traffic to your own checkout, keep Hotmart only for legacy until active students move over.