"Coaching lead magnet", "qualification survey" and "Typeform to capture leads" are rising searches. A lead magnet is not just a PDF: it is the first filter that segments cold, warm and ready-to-buy prospects.
Why a survey beats a flat form. Typeform popularized multi-step format: one question per screen, progress bar and better completion rate than a form with 12 visible fields. For coaches, that means more emails and more context (level, budget, urgency) before the call.
Lead magnet structure that converts. (1) Concrete promise in the headline — "3-minute diagnosis for [outcome]". (2) 5–8 questions with conditional logic. (3) Automatic resource delivery (checklist, video, template). (4) CRM tag by answers: beginner, advanced, not a fit.
The Typeform + Mailchimp + CRM problem. You export responses, import to another list, lose the source page and don't know who completed the survey vs who only opened the email. Every broken integration is a lead going cold.
Alternative: surveys on your domain. Multi-step forms under /s/your-survey, branded design, each submission creates a contact with saved answers and triggers welcome sequence — like Typeform, but the lead never leaves your ecosystem.
Lead magnet ideas by niche. Fit test for mentorship, pricing calculator, LinkedIn profile audit, 7-day planner or "which program do you need?" quiz. Each can be a separate URL to measure which channel converts.
Wandari combines Typeform-style surveys, lead magnet delivery by email and CRM segmentation — capture and qualification in one form, without Zapier.