Email remains the channel with the highest ROI for coaches. It is not about sending more emails, but sending the right ones at the right time.
Welcome sequence (5-7 emails): Deliver the lead magnet, introduce your method, share a success story and present your main offer with a clear CTA.
Weekly nurture: One value email (tip, mini-lesson, reflection) + link to deeper content (blog, video, community). 4:1 value vs sales ratio.
Launch sequence: 7-10 emails over 10-14 days before opening enrollment. Anticipation, objections, social proof, final urgency.
Reactivation: For subscribers inactive 90+ days. "Still interested?" with option to stay or unsubscribe. Cleans the list and improves deliverability.
Basic segmentation: Cold leads, current clients and alumni should not receive the same message. Wandari integrates emails with CRM and tags to automate this without a separate Mailchimp.