A well-designed webinar educates, builds trust and converts. For coaches, it is one of the highest-ROI marketing levers when structured properly.
Before the webinar: Define a specific problem ("How to launch your first group program in 90 days"). Create a landing page with registration, email reminders and a thank-you page with calendar.
During the webinar (60-90 min): 70% practical value, 20% real cases, 10% clear offer. Answer questions live — that builds authority.
The offer: One program, visible price, live enrollment bonus and a real closing window (48-72 hours).
After: A 3-5 email sequence for non-buyers. Replay with deadline. 1:1 follow-up only for hot leads.
With Wandari you can set up registration, emails, live room, checkout and student community in one flow. Your webinar stops being a standalone event and becomes part of your sales system.